Results-Oriented Fishing Requires Results-Driven Baits.
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Flash Mob Jr.

The YUMbrella Flash Mob Jr. features super tough stainless steel, heat treated wire, strong snaps and swivels, but now can be thrown on any type of rod and reel

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The YUMbrella can be rigged with 5 jig heads and swimbaits to mimic a realistic school of baitfish.

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YUMbrella Tripod

The YUMbrella Ultralight Tripod allows anglers to throw three  lures at once, simulating a small school of baitfish.

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Yum Blog

Don't Leave Catching Fish to Chance

At YUM, we use the latest technology to create baits that give you an unfair advantage against both fish and other fishermen. It doesn’t matter if you’re fishing a top-tier tournament or just fishing for the big one, YUM baits will produce when others fail. YUM’s intense attractant is the scientific secret ingredient. It includes natural baitfish enzymes that University research proves trigger a feeding response in bass and other gamefish. The baits themselves were inspired by nature and have been tested to ensure they represent the leading edge of bass fishing technology. Extensive laboratory research proves the power of YUM – fish strike harder and hold on to YUM longer than competing plastic baits.