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Over 40,000 items have been added to our new web store. Please visit our new store at BuyTackle.com.
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YUM soft plastic baits are true fish attractants containing biological and natural fish oils with special ingredients that simulate an injured food source and stimulate the aggressive attack instincts of gamefish to help you catch more fish. YUM is the highly scientific secret ingredient in all YUM brand soft plastic lures and bottled attractants. YUM starts a feeding frenzy because it's the only fish attractant with natural shad enzymes plus salt impregnation for even more fish attracting power. And for the things you don't want on your bait or in the water, YUM Hand Balm masks negative odors like gasoline, tobacco, insect repellent and human skin oils that gamefish can detect.
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Get ready for a feeding frenzy. Introducing YUM® baits and attractants, featuring the exclusive Live Prey TechnologyTM(LPT). LPT simulates the release of live baitfish enzymes, which trigger the feeding habits of gamefish. Only YUM with LPT accurately replicates this live reaction and gamefish know the difference. Laboratory research proves that YUM attracts more fish, makes them strike harder and hold on longer.
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What Is YUM?
YUM is the highly scientific secret ingredient in all YUM brand soft plastic baits. YUM starts a feeding frenzy because it's the only fish attractant with natural shad enzymes plus salt impregnation for even more fish attracting power. And for the things you don't want on your bait or in the water, YUM Hand Balm masks negative odors like gasoline, tobacco, insect repellent and human skin oils that gamefish can detect. |
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Why Live Prey Technology (LPT)?
The Live Prey Technology (LPT) behind YUM simulates the release of live baitfish enzymes, which trigger feeding habits of bass, walleye, crappie and other gamefish. University research studies show that injured or distressed baitfish give off recognizable enzymes that trigger the feeding habits of predator gamefish. Our Live Prey Technology accurately replicates the enzymes of live baitfish, and gamefish know the difference. Don't get caught dead. |
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